The relationship between the hottest packaging and

2022-07-31
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The relationship between packaging and environment (Part I)

I. products and packaging

since the circulation of commodities in human society, packaging has existed. The initial packaging is very simple, such as pottery pots, straw baskets, straw ropes, wooden boxes and so on. And at that time, the function of packaging was limited to protecting goods and facilitating transportation. With the development of commodity economy, packaging has become a means of marketing, playing a role in protecting commodities, facilitating transportation, easy identification, conveying information, reflecting culture and promoting sales. Now, packaging has become an important process that can not be ignored in product production

China's packaging industry started in the 1980s and developed in the 1990s. Today, China's packaging industry has formed a modern packaging industry development pattern with paper products, plastics, metals, glass, wood packaging products and packaging machinery, packaging printing, packaging design and packaging education as the main body to meet the requirements of commodity packaging

in the fierce market competition, whether products can win the favor of customers, enterprises generally take improving product quality, reducing price and improving service as marketing means. However, with the development of consumer demand and the improvement of social productivity, this degree of freedom is becoming smaller and smaller. Therefore, seeking another competitive means has become a new marketing strategy for enterprises

packaging is one of the new marketing strategies. Now, marketing experts have listed packaging as the same important status as product quality, characteristics, samples and brands

according to the market survey conducted by DuPont, the world's largest chemical company, the famous DuPont law was discovered. That is, 63% of consumers decide whether to buy a certain commodity according to the packaging and decoration of the commodity. It can be seen that packaging has become a silent warranty for products: a salesperson with a one-year warranty. Some people describe packaging as a magnifying glass with commodity characteristics (a) height setting of gas spring fatigue testing machine: measure the distance between two pressure plates. What are the characteristics of a commodity? Consumers often have a general understanding of the commodity through the pictures and words on the packaging. Packaging can also bring convenience to sales, enabling those consumers who are afraid of inconvenient to carry and hesitate to make up their minds to buy the goods they need. Packaging also determines the positioning of a product in the market. If the enterprise positions its products on the mass consumption, the packaging should be simple and simple; If a very valuable commodity, the packaging should be correspondingly high-grade. A bottle of expensive French perfume must have a beautiful package to match it. This is the principle of "a good horse with a good saddle". Packaging can also bring a sense of security. The most original and basic function of packaging is to prevent damage, leakage, decay and deterioration of commodities. Therefore, packaging also has the function of protecting commodities, preventing pollution and being beneficial to environmental protection

China has stepped up the development of packaging industry since the 1980s. First of all, several materials close to the required properties were selected from the crystal structure data of more than 170000 kinds of materials. By the 1990s, the backwardness of China's first-class products, second-class packaging and third-class prices had been changed. In terms of transport packaging alone, the packaging of 22 categories of goods has been improved. For example, the flat glass has been improved from the wooden crate with straw to the rack packaging. It not only saves wood, but also greatly reduces damage and facilitates transportation. In terms of sales packaging, pet and PE bottles have replaced glass bottles in the packaging of beverages and purified water. Two piece cans and three piece cans are widely used in the packaging of carbonated drinks, fruit juice drinks and beer. The development of plastic composites and its application in vacuum fresh-keeping packaging provide a guarantee for prolonging the shelf life of meat food

now, as long as you go to shopping malls and supermarkets to have a look, the colorful and beautifully printed commodity packaging really makes you feel that packaging has entered people's life. William C pfiaum, Secretary General of the World Packaging Organization, said that without packaging, what would society be like. Without packaging, all food must be produced locally and eaten as soon as possible. There is no food that can cross the state and province, let alone be transported to other countries for sale. Therefore, packaging industry is one of the important industries in social and economic development

II. The relationship between the development of packaging and the environment

1. Packaging and environmental pollution

just as people are enjoying the convenience, health, safety and beauty that packaging brings to life, a crisis is quietly attacking us. This is the common fault 5 caused by a large amount of packaging waste in recent years: waste of resources and environmental pollution. According to statistics, the global consumption of plastic packaging alone reached more than 30 million tons, and plastic packaging waste accounted for one third of the total. About 150million tons of urban solid waste in the United States in a year; Japan has about 50million tons of solid waste in a year. China is the fourth largest plastic producer in the world, with an annual output of 15million tons, of which 30% is used for packaging. 70% of these plastic packages are discarded after one-time use

environmentalists pointed out that this year, China's packaging waste will increase by% every year. These wastes have destroyed the ecological balance and become public hazards. (to be continued)

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