How can door and window enterprises cooperate with

2022-07-22
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2016 is coming to an end, and many aluminum door and window agents have been forced to close their doors. Relevant industry experts have studied the reason. From the perspective of the development trend of the door and window industry, this can also be said to be the inevitable result of market saturation

2016 is coming to an end, and many aluminum door and window agents are forced to close their doors. Relevant industry experts have studied the reason. From the perspective of the development trend of the door and window industry, this can also be said to be the inevitable result of market saturation

from 2010 to 2011, the rapid development of real estate brought the spring of the door and window industry, and many enterprises saw business opportunities and joined the competition; The number of door and window enterprises has increased significantly, and the emergence of a large number of enterprises has increased the competition in the industry; By 2014-2015, the door and window industry has gradually entered the cold winter of development, and the competition among enterprises is becoming more and more intense. Although small enterprises lack strength have made many efforts, they still cannot escape the doom of bankruptcy. Bankrupt enterprises seek another way out, but enterprises that have the strength to survive still need to continue this competition war

according to the analysis of professionals, the first way for enterprises to compete is to expand market share, so they need to vigorously attract investment. Some enterprises think that by lowering the threshold and exempting franchise fees, they can recruit more dealers, which is not a long-term plan. If enterprises want to gain a firm foothold in the market, they should avoid the single fighting of dealers, and giving the stores the greatest support and help may be the more correct way of development

fully implement the supporting policies and jointly develop with dealers

the power of a chopstick is limited, but the potential of a chopstick is infinite. This is more appropriate for door and window dealers. In this era of increasingly serious competition, relying on the strong power of enterprises to develop stores, profits are far more than competing for the market alone

in recent years, some enterprises have actually given a lot of support to dealers. However, the fact is that many of these enterprises are only limited to the support for the opening of stores in the early stage, such as store decoration, store design, etc. However, after the stores are opened, the enterprises do not care about the distribution, and the support stamina is insufficient. The dealers fall into the situation of fighting alone, and may eventually be eliminated due to lack of competitiveness

in this regard, yunzhicai doors and windows, which is emerging in the market, has its own unique experience. In addition to providing support to dealers in the early stage, including store location, design and opening activities, Yunzhi caimen window also provides policy support in the later stage of store operation. Among them, yunzhicai doors and windows implements the brand franchise mode, and adopts the one-to-one full name tracking service of the sales office and the business manager to timely solve the problems encountered by dealers in the business process. In addition, yunzhicai doors and windows implements complete auxiliary training for store managers and employees to strengthen their store management and sales ability, so as to improve store sales and make dealers and enterprises grow and develop together

strengthen offline promotion and launch brand name

the brand strength and publicity of enterprises directly affect their development prospects. However, while enterprises are doing publicity, the advertisements of dealer stores cannot be ignored. Many dealers in the market are difficult to attract local attention due to limited funds and insufficient publicity, so it is difficult to compete with the same industry. Nowadays, a few door and window enterprises have a deep understanding of the needs of dealers, especially strengthening offline promotion and building a brand name. With this measure, yunzhicai door and window has also attracted a large number of dealers to solve dealers' doubts

it is understood that according to the local consumption characteristics of each franchise, yunzhicai doors and windows will negotiate with regional agents and franchisees to choose the brand promotion mode of local satellite TV, magazines and large door and window squares to provide powerful local market support for dealers. It is worth mentioning that the headquarters of yunzhicai doors and windows took the initiative to bear part of the costs of local publicity and advertising in order to reduce the publicity costs of dealers. The emergence of this support policy has provided greater operational support to dealers

in the environment of increasingly fierce competition in the door and window industry, yunzhicai door and window has played its own advantages and successfully attracted the attention and alliance of dealers. After selection, more than 500 experience stores have been opened nationwide. In the future, no matter how the door and window industry develops, it may be much easier for enterprises to abide by the rules of business development, show their own development sincerity, and hold the determination to develop together with dealers to survive the cold winter of the industry

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