How long should the production time of Jiangsu lighting Promo be controlled?
how long should the production time of Jiangsu lighting Promo be controlled?
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how long should the production time of Jiangsu lighting Promo be controlled?
Shanghai Qin Zhixuan has devoted himself to video production for more than 20 years and is a pioneer of marketing video. In 2018, the standardization, institutionalization and transparency of video shooting and production fees will be created again Launch seven standard package services to meet the different needs of different customers, so as to achieve the purpose of video to help enterprises complete production. Don't waste money, don't need equipment, don't outsource anything, don't add fees casually, and actively provide the best service. If you want to know more about the package price, please contact customer service for the package price. An effective enterprise promotional film can well show the image of an enterprise in front of people. It is a window of an enterprise, which can show the style and appearance of the enterprise, highlight the strength of the enterprise, and enhance the social influence of the enterprise. With the increasing demand for the production of promotional videos, there are also some problems that perplex some enterprises. Some customers asked us that we have made promotional videos before, but the effect is general, so how to make effective corporate promotional videos? The following is a simple answer to this question by Qin Zhixuan's film and Television planning. We should summarize the advantages of our own enterprises. The advantages of enterprises are the part that needs to be highlighted in the enterprise promotional film. To extract these advantages, many enterprises and their peers need to have an in-depth understanding, and dig out their own unique advantages through comparison
the equipment required for the shooting of promotional films is generally prepared before the shooting of promotional films. The lens assembly of enterprise advertising promotional films must conform to the thinking mode of the audience and the law of film and television performance. The lens assembly must conform to the logic of life and thinking. Audiences cannot understand propaganda videos that do not conform to logic
good promotional film shooting equipment is also one of the important factors for making a good promotional film. Today, Qin Zhixuan film and television summarized the precautions for the selection of promotional film shooting equipment, as follows:
1 Film machine and digital video camera. Generally, film machines are rarely used. Unless there are special requirements, the shooting and production cost of film machines is much higher than that of digital video machines. At present, digital video machines have basically replaced film machines. During the shooting of promotional videos in Shanghai, there are many factors that will have a certain impact on the cost, so it is best to budget before shooting, so that a lot of time can be saved in the production process of corporate promotional videos
2. Standard definition camera and HD camera. HD cameras are divided into civil entertainment level, business specific level and broadcast level. A 15 second advertising film can only appeal to a single message, but a product promotional film can tell the audience everything that needs to be told according to the specific content and any length, so that it can show the product characteristics, functions, mechanisms and usage methods comprehensively and clearly, which is conducive to establishing brand affinity
how long should Jiangsu lighting promotional videos be produced? Generally, it is used for household or conference shooting at the level of civil entertainment; The business dedicated level can be used as the shooting of medium and low-end. The price of broadcast HD camera is relatively high, which belongs to the top camera. Qin Zhixuan film and television is the preferred equipment for the shooting of promotional films of film and television enterprises. Qin Zhixuan film and television focuses on the shooting of promotional films of high-definition enterprises. Before entering the formal shooting, the producers of the production company will finalize the details at the production preparation meeting. For final confirmation, he said: "We need those highly professional materials to keep up with our progress and inspection, so as to prevent any details from happening at the shooting site and ensure that the shooting of the advertising film is carried out smoothly as planned.
the structure and details of our product. Facing a relatively complex product, we need to understand each of its functions. In this way, we can have rules to follow when operating. In addition, the details of the product can be compared Other similar products or previous models with innovations and improvements can also be displayed here, because only comparison can highlight the advantages of products. One part is to introduce the use method of the product, which is similar to the function of the product manual. Because people are very tired of looking at the product manual, the product promotional video should introduce the use method of the product
how long should the production time of Jiangsu lighting promotional film be controlled? According to the shooting angle of the promotional film, it can be divided into: horizontal shooting (horizontal shooting), upward shooting (bottom-up shooting), and downward shooting (top-down shooting). Topics that can reflect the connotation of corporate culture should be selected. For example, some socially significant things made in the development process of the company can well reflect the cultural value of the enterprise
1. Flat shot: most pictures should be taken when the camera maintains a horizontal direction, which is more in line with people's visual habits, and the picture effect is relatively flat and stable. Planning is very critical, just like the cornerstone of building a house. If an enterprise really wants to make a good promotional film, professional planning creativity is essential
if the height of the subject is equal to that of the cameraman, it is the most correct way and the most comfortable position to hold the camcorder by standing straight and placing the camcorder at the height from chest to head. Before shooting, the production team of the enterprise promotional film should first clarify such a criterion: the corporate image feature film is not a simple product advertisement, but the directional dissemination of the overall strength of the whole enterprise
if a person or object is photographed above or below this height, the cameraman should adjust the camera height and body posture at any time according to the height of the person or object. For example, when shooting the protagonist sitting on the sofa or the child playing on the floor, we should use the kneeling position or even lie on the ground to shoot, so that the camera and the experimental machine produced by Jinan new era Gold Testing Instrument Co., Ltd. have been at the same level for many years. Topics that can reflect the connotation of corporate culture should be selected. For example, some socially significant things made in the development process of the company can well reflect the cultural value of the enterprise
production requires the use of expensive equipment, shooting time, director team, post production, etc., and the cycle is also related to the price of enterprise promotional films. The cost is basically the cost of post editing, dubbing, special effects, and the production of the beginning and end of the film. It is generally charged by minutes, except for 3D (on the second). The pricing is ultimately determined by the requirements of the enterprise, and there is no relatively fixed industry regulation fee. Making an enterprise promotional film needs to consider time, facilities, manpower and other factors, so the price is determined according to the specific requirements of customers. Generally, as long as the material is enough for small studios to make promotional videos, it is used to copy the material of others' copyrights
2. Tilt up: pictures taken from different angles convey different information. The same thing will have different psychological feelings because of different viewing angles. Looking up at a target, the viewer will feel that the target seems to be particularly tall, whether it is a person or a scene. Before shooting, the production team of the enterprise promotional film should first clarify such a criterion: the corporate image feature film is not a product advertisement that only pays attention to turning off the main motor source, but the directional communication of the overall strength of the whole enterprise
if you want to make the image of the subject appear taller, you can lower the shooting angle of the camera and tilt it upward. Shooting in this way can strengthen the subject status and make the subject look more majestic and tall. The shooting direction and axis rule in the lens assembly of enterprise advertising propaganda film. When the main object enters and leaves the picture, we need to pay attention to the general direction of shooting, shooting from the side of the axis, otherwise the two pictures will be connected together, and the main object will "crash"
in real life, most goods are priced clearly. You don't know that others will know, but how much does it cost to make an enterprise micro movie in Shanghai? I can only say that there are some references to this problem. Each micro movie is not the same, and the needs, equipment, actors, etc. are different. The production of enterprise micro films is conducive to the development of video marketing. By customizing the form of enterprise micro films, enterprises embed the enterprise brand image, services, products and enterprise spirit into micro films, which is a new form of enterprise marketing in the information age
3. Overhead shooting: the position of the camera is higher than the subject, and the lens is tilted downward to shoot. The superelevation angle is usually used to display a certain scene in conjunction with the super far screen. It can be used to shoot big scenes, such as street scenes, ball games, etc. Shot with panoramic and medium lens, it is easy to show the sense of hierarchy and depth of the picture. Speaking of this, I believe you have a certain understanding of the preparation work for the production of promotional videos, and you will continue to share more experience about the shooting and production of promotional videos in the future
in the past, many companies advertised in newspapers, magazines and other media, but now with the widespread application of promotional videos, the previous publicity methods are not very effective. Many companies have begun to make promotional videos, which can make the company's publicity easier and wider. In the era of information explosion, people's attention becomes more and more inattentive. How to attract the audience's attention becomes more and more important. Company videos are becoming more and more popular. More and more companies have begun to choose and use videos for company marketing and daily work. The development and change of text → picture → video makes the company's video publicity more and more urgent. The production of the company's promotional videos has become more and more professional. The production of the company's promotional videos should use content marketing, take the initiative to attack with video and find potential customers
in addition, you should not always take pictures of a leader pointing to the whiteboard and giving a speech to the following people. It's really tacky. Rather than shooting this kind of scene, it's better to shoot the scene of the cooperation between leaders and employees, which makes people feel that this is a vigorous and progressive enterprise, which is much better than talking alone. Therefore, when making enterprise promotional videos, we should first think about these things in order to package the enterprise culture. As a promotional film production company, when making corporate promotional film creativity, we will mainly consider how to package creatively
an effective enterprise promotional film can well show the image of an enterprise in front of people. It is a window of an enterprise, which can show the style and appearance of the enterprise, highlight the strength of the enterprise, and enhance the social influence of the enterprise. With the increasing demand for the production of promotional videos, there are also some problems that perplex some enterprises. Some customers asked us that we have made promotional videos before, but the effect is general, so how to make effective corporate promotional videos? The following is a simple answer to this question by Qin Zhixuan's film and Television planning. We should summarize the advantages of our own enterprises. The advantages of enterprises are the part that needs to be highlighted in the enterprise promotional film. To extract these advantages, many enterprises and their peers need to have an in-depth understanding, and dig out their own unique advantages through comparison
if you can't get this effect, then I'll teach you a little trick, that is, reserve some similar materials and clip the lens into a film, but this requires copyright, please note. In the bag
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