The transformation of the hottest consumption mode

2022-07-29
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Changes in consumption patterns have led to new directions in food packaging research. Release date: Source: Euromonitor Euromonitor Information Consulting Editor in charge: Yujia Views: 4061 copyright and disclaimer

core tips: in 2017, the Asia Pacific region, the Middle East and Africa continued to drive the global growth of packaged food, and the sales of these two regions achieved retail growth of 4% and 12% respectively. After the merger of the two regions, the overall sales share of packaged food in the two regions increased from 33% in 2012 to 36% in 2017

[China Packaging News] in 2017, the Asia Pacific region, the Middle East and Africa continued to drive the global growth of packaged food, and the sales of these two regions increased by 4% and 12% respectively. After the merger of the two regions, the overall sales share of packaged food in the two regions increased from 33% in 2012 to 36% in 2017. This change has also affected the ranking of global packaged food brands. Three of the world's top five packaged food brands are Chinese brands. In order to reflect the growth of these two regions, Euromonitor (which precisely considers the improvement of engine oil function by a certain engine oil additive) has determined that melt fracture will occur during the blow molding process in these two markets; If the viscosity is too low, the research scope will be expanded to 20 international/regions. However, the developed regions remained stagnant, and the sales of packaged food in Western Europe and North America decreased significantly from 2016 to 2017

among different food categories, dairy products have always been one of the largest contributors to global growth, with the vast majority coming from sales in the Asia Pacific region. Of course, there has been a strong growth in yogurt sales and soybean milk sales in China, which has led consumers to replace their previous favorite flavor milk drinks and other milk substitutes (such as peanut, almond and walnut milk drinks)

China's soybean milk products have developed rapidly, while the demand for other milk substitutes has decreased significantly.

China's early milk substitutes have been a great success. They have seen a very large decline in the past few years (2016 -10%, 2017 -8%). From the perspective of consumers, they are over processed and contain various additives. In addition, limited product innovation has also led to a lack of passion for flavor milk among consumers. On the other hand, soybean milk (+7%rsp CAGR) is a traditional beverage of Chinese people, so the acceptance of products is relatively high nationwide. For example, doubendou launched a soy milk product in 2017, claiming that it did not have any additives. The following is a list of two ingredients for comparison

similarly, the previous high growth of walnut beverage (other milk substitutes) was mainly attributed to its concept of enhancing brain health and improving memory. In 2015, Yangyuan, the main producer of walnut beverage, was exposed to exaggerated publicity. At the same time, from the perspective of taste, Chinese people do not think walnut beverage is better than soybean beverage

new research markets have great differences in consumption patterns

the latest version of packaged food research has increased the number of countries studied from 80 to 100. The newly added 20 markets rank from the largest market value, such as Iraq, to the smallest market, Cote d'Ivoire. When all packaged food is classified into four types, staple food, cooking materials and food, dairy products and milk substitutes, snacks, it is obvious that consumers of packaged food spend a lot of money in different countries. However, it shows that in most of these countries, staple foods and dairy products account for more than half of the total sales of packaged foods. In these countries, cooking ingredients, meals and snacks often account for a small proportion of consumers' wallets

20 markets newly studied: according to the type, the sales expectation of packaged food in 2017

in Ghana, dairy products and milk substitutes account for a large proportion of the sales of packaged food. The sales of such products are expected to reach 2.8 billion US dollars in 2017 in this dazzling array of experimental machines. About three-quarters of them are produced by drinking dairy products, of which the share of milk powder is lion brand (more than two-thirds). Lack of cold storage conditions - whether in the supply chain, retailers or at home - remains a stumbling block in many less developed countries and is the main reason for the strong position of milk powder in drinking milk products in these countries

Ethiopia stands out in the sales of cooking materials and meals. The majority (77%) of these sales can be attributed to condiments, condiments and condiments, almost half of which come from solid soup and powder

in C ô te d'Ivoire, the sales of staple foods account for more than 50% of the total sales of packaged foods. Among staple foods, most of the sales come from baked goods that are traditionally very important to consumers' diet, and more than 80% of the sales of staple foods are generated - which is equivalent to more than 40% of the total sales of packaged foods in China

further details on these additional 20 markets can be found in the national report published since october2017

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